Does it make cents to pay full price?

Today I was wondering, is there gonna come a point where we won't be paying full price for anything anymore? We're living during a brief golden period where consumers can get away without paying full price for services. Just the other week I saved $15 at Pho. I would have eaten there anyways, but sure, I'll take not paying $15 more than I have to.

Which got me to thinking, do people buy Groupons/Living Socials/BuyWithMe/YouNameIts to places they already go or are businesses really attracting new customers? What do you do, leave me a comment below?

Have you checked out the Weekly Dig's DigDeals (not a paid endorsement)? I find that a lot of the group deals are to places that I don't want to go to, but Dig's selling giftcards to places that are awesome (and ok):

• $15 for $30 at Stone Hearth Pizza
• $25 for $50 at the OTHERSIDE Cafe
• $25 for $50 at Lord Hobo's

These appear to be limited, because Union Street and Jacob Wirth's are sold out, so get yours, I've got mine.

http://digboston.com/deals/eats-drinks/

Very relevant article to our lives: "Overloaded Circuits: Why Smart People Underperform"

I recently found the following article by Edward M. Hailowell called "Overloaded Circuits: Why Smart People Underperform." While this article is from 2005, I found it extremely relevant to my day to day work. I associated with the feelings of those used as examples in the articles.

It was absolutely fascinating to learn about the physiological responses that are causing our underperformance and simple tips to overcome them.

Thanks to MIT for hosting this helpful resource:
http://web.mit.edu/mitpostdocs/documents/OverloadedCircuits.pdf

Let me know what you think of it,
Sam